|Revised e-Reader Sales Estimates|
And that's just the story for dedicated e-readers, which does not include multi-function tablets.
In that category the final tally topped out at an astounding 18.1 million units. Apple held on to an 83% share, down ten percent overall from its earlier high of 93% due to a weaker 73% showing in the fourth quarter, a drop brought on almost entirely by the release of Samsung's Galaxy Tab, which came away with 17% of holiday season sales. And while tablet sales are expected to soar this year, the competition will increase as well. However, with media tablets on track to reach 50 million by the end of 2011, each percentage point will account for roughly three times the volume of 2010. In other words, Apple would have to lose a lot of ground not to top the iPad's first impressive year.
One of the more interesting aspects of all this is the ratio of tablet sales to that of dedicated e-Readers. With the latter achieving only 70% of the volume of the former, and color touchscreen readers gaining ground, expect to see a completely revamped Kindle out this August.